Studies show that only around one third of customers are likely to place a second order with your company during the 12 months following their first order. These are people who are already fully aware that your company exists and have demonstrated a willingness to buy the products and services you sell. Developing and implementing a strategy to retain such customers is a great way to boost sales as all the hard marketing work has already been done. Read on for a few tips on how to master the art of customer retention. Really Know Your Customers Whatever field of
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